#ProjectEDWARD (Every Day Without A Road Death) is a national road safety campaign which, this year, focused on Driving for Work. A week of activity ran during the week 14-18 September, which was led by the Association for Road Risk Management (ARRM) and Highways England through their Driving for Better Business Campaign.
A major factor in this success was the collaboration between the organisations behind EDWARD; the amazing generosity of our sponsors; the fantastic resources from everyone who provided venues and content for our road trip, the fact that nearly every single police force in the UK and their roads policing units supported EDWARD; and all the individuals who contributed to that success with their social media activity... All of that went way beyond what we thought we could achieve when we started.
The campaign brought together key collaboration partners including DfT, DVSA, NPCC, Transport Scotland, UKROEd and the Association of Police and Crime Commissioners.
Additionally, over 20 private companies provided the content and marketing support needed to make the campaign a success. Special thanks to Chris Spinks from Westcotec, Neil Worth from GEM Motoring Assist, Colin Paterson from DriveTech, Ean Lewin from D.tec International and Caroline Burnell from Mercedes-Benz Vans for their financial and moral support throughout #ProjectEDWARD.
ARRM’s traditional links with the emergency services provided a great base, and the decision to focus #ProjectEDWARD on ‘Driving for Work’ activities made it a great fit.
The purpose of the campaign was to raise awareness of the risks in driving for work; the responsibilities of both drivers and employers to ensure it is done safely; publicise the work of the police in combatting common offences committed by commercial drivers; and to share information that might cause both drivers and employers to think harder about how they operate.
Baroness Vere of Norbiton, Parliamentary Under Secretary of State, Department for Transport said:
“Every Day Without A Road Death is this year supported by the Driving for Better Business programme. The programme aims to raise awareness of the important responsibilities shared by those who drive for work and their employers, to clearly show the vital role they can play in ensuring safety on our roads. I am pleased to see that this new collaborative project is receiving such widespread support across the whole of the UK.”
The incredible reach of the #ProjectEDWARD campaign shows that we managed to communicate this to millions of road users. A heartfelt thank you to everyone who helped make that success possible, and especially to ARRM Fellow James Luckhurst whose imagination and tireless efforts over the past year made it all possible!
We're now starting to plan next year's activity and our main objective will be to involve the other emergency services to the same level as the police were this year. To this end we have already presented to the NFCC and the APCC and are in discussions to involve the ambulance service and traffic officers too.
For a full review of the activities and reach of this year’s campaign, download the report below.
Download the #ProjectEDWARD 2020 Report
Review the #ProjectEDWARD virtual road trip and resources